News

Clarity Names New Executive to Lead World-wide Sales Efforts

Chattanooga, Tenn. -- Clarity, a division of Plantronics, Inc. (NYSE: PLT) and the nation’s leading supplier of amplified telephones, today announced the promotion of Michael B. Freibrun to director of sales. Freibrun will be responsible for all sales strategy and management for Clarity, both nationally and internationally.

As director of sales, Freibrun will continue to manage all of Clarity’s retail accounts, including national retailers, such as RadioShack® and Walgreens. A core focus for Freibrun will also be establishing new relationships and accounts within the hearing care market. Clarity last year introduced patented Digital Clarity Power™ (DCP™) technology in the world’s first amplified telephones specifically designed for clinical dispensing by audiologists and other hearing health professionals.

“Not only has Michael been instrumental in growing Clarity’s sales in the retail marketplace, he has also led the growth of our specialized distribution network by building a world-class sales team,” said Carsten Trads, president of Clarity. “With Michael’s direction, experience and insight, there is no doubt he and his team will set a new standard in our industry.”

Prior to his promotion, Freibrun served as Clarity’s national sales manager for the United States and Canada. Before joining Clarity, Freibrun served as a senior sales manager for the retail division of Plantronics, Clarity’s parent company.

Freibrun and his family will relocate to Chattanooga for the position at Clarity’s world headquarters. Freibrun earned his bachelor of arts degree in marketing management and retail sales from Bernard M. Baruch College (CUNY) in New York, NY.

About Clarity®
Clarity®, a Division of Plantronics Inc. (NYSE:PLT), is a leading supplier of amplified telephones, notification systems, assistive listening devices and other communications devices for the hearing loss and deaf markets. A leader in sound amplification, Clarity’s patent pending technologies, Clarity® Power™ and Digital Clarity Power™, provide customized solutions for customers who otherwise could not communicate easily and effectively with the outside world. As more people begin to address their hearing needs, Clarity will continue to provide effective technologies that are simple and easy to use. The company began in 1969 as a telecommunications manufacturer, and was acquired in 1986 by Plantronics, Inc., a leading provider of headsets to business and individual consumers worldwide. For more information about Clarity and its products, please call 1-800-552-3368 or visit www.clarityproducts.com.

About Plantronics
In 1969, a Plantronics headset carried the historic first words from the moon: “That’s one small step for man, one giant leap for mankind.” Since then, we’ve become the headset of choice for mission-critical applications such as air traffic control, 911 dispatch, and the New York Stock Exchange. Today, this history of Sound Innovation™ is the basis for every product we build for the office, contact center, personal mobile, entertainment and residential markets. The Plantronics family of brands includes Plantronics, Altec Lansing, Clarity, and Volume Logic. For more information, go to www.plantronics.com or call (800) 544-4660.

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