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Clarity Introduces First Cordless Telephone with Caller ID to Enhance Communication for Millions of Women with Hearing Loss

Clarity Introduces First Cordless Telephone with Caller ID to Enhance Communication for Millions of Women with Hearing Loss
New Sleek, Discreet Design a Perfect Mother's Day Gift

April 2004 - Chattanooga, Tennessee

Chattanooga, TN - Just in time for Mother's Day, Clarity®, a division of Plantronics, Inc. (NYSE: PLT), has introduced the attractive, accessible Clarity C430, the first cordless telephone with caller identification to make conversations more clear and comfortable for women with mild to moderate hearing loss.

The Clarity C430 addresses the needs of 95 percent of the 10 million American women who have some level of hearing impairment, including more than 2.5 million who are under age 45.

Featuring the visual appeal of a sleek, streamlined design and the functional appeal of state-of-the-art technology and caller ID telephone, the Clarity C430 makes the ideal Mother's Day gift for those with hearing loss. It offers the user both style and substance, allowing her to navigate an environment that is increasingly dependent upon telecommunications with confidence and ease.

"Sometimes the most effective way to help those struggling with the frustration and isolation of hearing loss is to show how much you value communicating with them," said Carsten Trads, president of Clarity®. "The gift of a Clarity C430 phone, which is both affordable and user-friendly, is a discreet, thoughtful way to make a significant difference in a loved one's life."

The Clarity C430 utilizes patented Clarity Power™ Technology to amplify incoming high-frequency sounds that people who suffer from hearing loss commonly miss. Typically, standard telephones, even those with volume control, do not differentiate between high and low frequency sounds. Clarity Power, which is integral to the Clarity C430 phone, is the first technology in the telecommunications industry to go beyond basic volume control features, allowing the users to adjust high-frequency sounds to accommodate their degree of hearing loss.

"The Clarity C430 is not just a new phone - it is a new hearing health solution," said Trads. "The technology makes it possible for mothers, grandmothers, sisters and wives to once again enjoy conversation and take pleasure in communication."

Additional features of the C430 include a bright visual ringer, a large lighted dial pad, ten memory keys, and three one-touch programmable emergency speed dial buttons. The phone uses double-A batteries, and requires a modular phone jack and a standard 120-volt outlet. The Clarity C430 is also compatible with hearing aids.

The Clarity C430 can be purchased at Radio Shack outlets beginning April 2004. Suggested retail price is $159.95. For more information about Clarity and its hearing loss communication products, call 1-800-522-3368 or visit www.clarityproducts.com.

About Clarity®
Clarity®, a Division of Plantronics Inc. (NYSE:PLT), is a leading supplier of amplified telephones, notification systems, assistive listening devices and other communications devices for the hearing loss and deaf markets. A leader in sound amplification, Clarity's patented technology, Clarity® Power™, provides customized solutions for customers who otherwise could not communicate easily and effectively with the outside world. As more people begin to address their hearing needs, Clarity will continue to provide effective technologies that are simple and easy to use. The company began in 1969 as a telecommunications manufacturer, and was acquired in 1986 by Plantronics, Inc., a leading provider of headsets to business and individual consumers worldwide.